Class Acts

January 7, 2007

“Good to Great” in the sociology classroom

Filed under: Commentary, welch — andrewdwelch @ 4:23 pm and

I finally finished reading the Jim Collins bestseller Good to Great just before the holidays. I am sorry it took me so long, because this one is truly worthy of its best seller status. I was happy to finish reading in time to work some of the book’s concepts into a week of the “Globalizing” class during which we spent a great deal of time talking about how students could synthesize course concepts–what we’ve learned thus far about technology, NGOs, global governance, etc etc–with the actual construction of organizations that they are currently or may be members of in the future.

For my brief review of the book itself, I direct you here.  Here are my initial thoughts on use of the book in the class:

  • Good to Great is about far more than business: The first problem I had using excerpts from the book in the class’s weekly reading was that none of the students were business majors.  Most were sociology and government majors, and few of them seemed to appreciate the idea of Good to Great being more than a business book.  I stressed to them what I stressed in my own review: that Collins is writing about great organizations, not necessarily only about great businesses.
  • Technology will not save the world: Most of us agree that technology will make the world a better place, but Collins devotes all of Chapter 7 to demonstrating how technology is a tool to make your organizations better, not to give your organizations purpose.  Organizations–be they business, non-profits, or NGOs–must be very clear on their own core purpose before they can hope to make the best use of technology.  One ought not to invest in technology for its own sake, but rather to assist in the achievement of a group’s real mission.
  • Economics are important: Coming from a business background, I have often found myself frustrated with the notion of technology as a means to utopia.  We diverged to this topic again in class, but the bottom line is (from my view) that the web is a great balance between the free and open source model of participation and the traditional business model that asks “where are the dollars that keep the wires hot and the servers turned on?”

Bottom line: Good to Great is a wonderful read for anyone who is involved with organization building.  If the non-business students can get past its decidedly business approach, many will find that Collins is particularly insightful, regardless of what kind of organization you are building.  The aspiring entrepreneurs–both financial and moral–are sure to find it useful.  It is, at any rate, a very well written counter-balance to the social-minded impulse of many sociology students.

January 5, 2007

“Value Propositions” in edu-tech

Filed under: Original, welch — andrewdwelch @ 5:22 pm and

Innovators face the challenge of obtaining acceptance of their ideas among their peers.  The fears of traditionalists are absolutely justified though; why should educators innovate?  What real benefits to learning will be realized through bold use of new technology?  Customers buy new products because businesses create real value in those products.  Unless a product is going to be of use to a customer, that customer has no reason to pull out the checkbook.  Students and educators are no different than consumers.  Unless technology possesses value to the learning process, they will not invest their time, talent, and resources in making a program work.
There are many different potential values of educational technology, but a good way to start thinking about your value proposition is to remember that schools fulfill three fundamental academic missions.  In a discussion I had in April 2006, James Groves, a Dean at the University of Virginia, specifically suggested that schools:

  • Generate knowledge; schools—be they primary, secondary, or universities—are in the business of generating knowledge; whether a student writing a paper at her desk or a professor researching a chemical anomaly in his laboratory, schools constantly create, repackage, and output new information;
  • Keep knowledge; universities in particular have long served as repositories of vast amounts of knowledge; libraries, individual scholars, and archives possess some of the world’s most significant academic information;
  • Disseminate knowledge; the most obvious purpose of any school is to share knowledge with the students that attend.

The Internet has surely changed the specific nature of these three purposes.  Knowledge is increasingly generated not by scholars concentrated on single campuses, but by diffuse networks of many thoughtful minds around the world.  Knowledge is kept less on the shelves of great libraries, and more and more on the millions of Internet-connected computers worldwide.  Finally, knowledge is no longer available solely to students in classes, but rather to the Internet world at large.  If nothing else, these fundamental changes ought to provide motivation for educators to adopt new technology so that they may adapt to the changing knowledge networks of the world around them.
Policymakers, administrators, and educators are challenged—given these three core missions—to implement technology applications that create value in these areas.  A good test of success for any new program is to determine if it improves either the ability of schools to generate knowledge, store knowledge, or share knowledge

Fear not the student who “knows too much”

Filed under: Original, welch — andrewdwelch @ 5:20 pm and

In 2006, Megan Kennedy was just an eighth grader in Hill City, Kansas, but she recently had a chance to shine not as a student, but as a teacher. Megan and several of her classmates participated in a program at her school known as “GenYes,” where students drew on their daily-life knowledge of technology to teach the teachers. Her group worked with a local kindergarten teacher to make a movie using Apple’s iMovie software so that the teacher’s students could learn a visual lesson about clocks. The kids in the young class were not the only students to benefit from the lesson, though. Megan reported that “We showed her [the teacher] how to upload the video from the camera, cut clips and add titles to the bottom of the slides. Next year, we’re going to do a Web page for her and link it to our movie.”

Several years ago in Berkeley Springs, West Virginia, the local school system faced two problems. The first was that many students were graduating high school without any desire to continue their education, and some lacked the technical skills to enter the workforce. The second problem was that the schools’ computer systems were a disaster of unfinished local area networks, aging hardware, and abysmal technical support due to staffing shortages. Fortunately for Berkeley Springs High School, County Technology Coordinator Curt Heldreth had a plan. Over the course of several years, Heldreth built a first rate IT training program that provided instruction and A+ Computer Technician certification to students while turning the thirty or so kids he taught in any given year into the county’s dedicated computer staff. Students quickly embraced every project as their own, and technicians-to-be have been spotted throughout the school system for years now as they pull wires through ceilings, troubleshoot computers, design web pages, and even help to lead faculty development sessions.

To call Berkeley Springs’s program a success would be an understatement. Not only did the district save hundreds of thousands of dollars on IT costs, but individual students from all walks of life have become successful in their own rites. One of the first graduates of the program joined the Air Force, where he graduated at the top of his electronics school class, and found himself helping to teach some of those Air Force classes himself. Another student became the subject of an article in Newsweek about kids from rural areas who go on to prestigious universities; he is currently studying electrical and computer engineering, computer science, and business at Carnegie Mellon. Yet another program alumnus enrolled at the College of William and Mary, started a business, and became intimately involved in the technology world.

The lesson from these stories is clear: empower students to learn and grow beyond what traditional education is able to do, and those students will return dividends more substantial than what any pre-information revolution educator could have ever dreamed.


Article about Megan Kennedy’s project

Make optimal use of new technology

Filed under: Original, welch — andrewdwelch @ 5:16 pm and

Modern technology is designed to fit into a modern lifestyle, and to broaden human possibilities by reducing or eliminating old obstacles.  In other words, do not limit the potential of technology by trying to make it fit inside of outdated models and narrow-minded boxes.  A website can be as simple as a textbook on a screen, but why should we so limit ourselves if the website can, in fact, do more?  Learning and exploratory capacity is maximized when students and instructors understand the true potential of the tools they have available to them, and are willing to boldly push the limits of that potential in order to realize gain.  Do not sell yourself, or the resources available to you, short.

January 3, 2007

Some educators treat technology as a threat

Filed under: Original, welch — andrewdwelch @ 2:06 pm and

I recently concluded a major project that looked at the issue of educational technology in a social, technical, curricular, and policy context. While the William and Mary course that inspired this blog was wholly unrelated to the area of k-12 educational technology (which is the primary focus of my recently completed project), I do have some interesting insights to share. These various thoughts will be published over the course of my next several blog posts.

One does not require statistics to see that the information revolution has had a profound impact on the lives of America’s youth. Students (and adults) have logged onto MySpace and Facebook by the tens of millions, Apple’s iPods have become one of the era’s defining cultural icons, and cellular telephones have proliferated. But as change in youth behavior has become a social consequence of the information revolution, many schools have seen technology not as an opportunity to be embraced but rather as a threat to be guarded against.

Cell phones are now in the hands of most Americans; Apple computer had sold 49,818,000 iPods by the end of second quarter 2006. Many of these portable devices are in students’ hands; a recent study showed that users between the ages of 18 and 24 spend 22 hours per month, compared to the national average of 13 hours per month, using their cell phones.

While students spend more and more time using technology, schools spend more and more energy devising ways to keep that same technology out of the classroom. A simple Google News search for the query “school bans cell phones” uncovers a plethora of articles accounting many different school systems’ decisions to restrict student use of the devices. Similar measures, such as the one taken in Anderson County, Tennessee, have restricted use of iPods and “other electronic devices.” Higher education institutions have taken a dramatically different approach, however, as Duke University, for example, in 2005 initiated a program that provided iPods to all incoming students so that they may be used for instructional purposes.

Students’ use of new technology in their daily lives, however, runs much deeper than telephone and iPod gadgetry. Many in America’s 18-25 year-old population keep a profile on the Facebook Internet service. Facebook, like its cousin “MySpace,” is a leader in a new breed of Internet services known as “social networking” or “social computing” defined as “The application of computer technology to facilitate interaction and collaboration.” I decided one morning to monitor the Facebook page for an upcoming campus event at the College of William and Mary. My anecdotal findings were quite phenomenal. The event—a concert and party held by a local band and fraternity to raise money for children in Honduras—began the day with a single host and a handful of guests. Throughout the day as I checked the page several times, I saw that more event hosts were added who, according to the site, did not even all know each other. The guest list, meanwhile, grew at a shocking rate. By the end of the afternoon, a handful of party hosts from different social circles had managed to promote a benefit concert that had 75 confirmed guests, 75 possible guests, 34 guests that would not be able to make it, and 245 students that had yet to RSVP. After corresponding with the event planners through e-mail, I learned that the venue’s occupancy was 150 people, with room outside for about another 150 to listen.

On the surface this may seem unremarkable. I, however, had just seen a single person start planning a benefit concert, seven more strangers decide that they wanted to help, and nearly the entire venue be filled by word-of-mouth communication in a single day. And, even more remarkably, these students had managed to accomplish the task, one that years ago would have taken weeks of planning and countless hours of work, using nothing but the Internet.

Similar stories of social networking technologies working their way into the daily lives of students and institutions can be found elsewhere. In mid-April 2006, Police in Kansas used MySpace to foil a planned school shooting on the anniversary of the Columbine High School massacre. The plot would have involved five plotters and a lengthy “hit list” of victims, but authorities found guns, knives, and ammunition in the possession of suspects thanks to leads obtained online. Lives of students and teachers were saved thanks to information obtained on a website that did not exist three years ago.

Yet, despite the rapid spread of social networking services in students’ private lives, concerns about privacy, bandwidth consumption, and in-class distractions have led many school districts to ban these popular websites.

Students, for their part, have been adept at developing countermeasures to administrative restrictions. In November 2005, for example, a high school sophomore in Oregon was able to connect to his home computer from a school computer lab, pulling MySpace.com through the Internet via his home Internet connection. The school had responded to the perceived threat of MySpace, but students were able to effectively trick those school filters into allowing unrestricted access to the “off-limits” website.

These examples of student culture (surrounding technology) at odds with schools’ administrative reactions illustrate the conflict between technology and established educational norms. Social organization—the ways that students interact with one another and live much of their lives away from school—has been made much more nimble and mobile thanks to the Internet, but yet many schools have thus far been very hesitant to adopt these technologies in a manner that enhances the educational process. Schools are challenged in one respect by the distracting and revolutionary influences of gadgets and new web services, while they simultaneously work to leverage cutting-edge technologies for legitimate educational purposes. The fundamental challenge is for educators and the courses that they teach to stay relevant. Students are increasingly growing up with ready access to new communications technologies. These resources are an intrinsic and natural part of their life and, as such, resources that students expect to interact with in the classroom. To not integrate technology with instruction, and to cling to old methodologies is to risk making certain academic pursuits less relevant within the broader context of society.

Instead of becoming technology innovators, many schools have become technology resistors, and have passed on a wonderful opportunity to enhance the quality of their instruction.

October 22, 2006

Internal v. External; Sustaining v. Disruptive

Filed under: Pedagogy, welch — andrewdwelch @ 9:39 pm and

The last post covers most of my thoughts on the blog issue, but I think that it is important to use the blog example as an illustration of a broader point.  Educational technology–like technology in most any venue–can really be defined as either a sustaining or disruptive innovation.  These are buzzwords that I tend to use quite frequently, but the distinction is quite important. 

Simply put, sustaining innovations are those uses of technology that simply digitize (and perhaps slightly modify) an old paradigm and make that traditional practice “modern.”  Using closed blogs for students to provide responses to readings and class discussion is an example of such an innovation.  Internet technology is used to enhance the traditional practice of student discussion, reading, and response; when such technology is applied, more active dialogue between student and instructor (and other students) is encouraged through blogging features such as commenting, tagging, and rating.

A disruptive innovation, by contrast, presents an entirely new paradigm and opens the users to new experiences that would not be possible without the technology’s use.  Students writing in public blogs is an example of such a paradigm change.  The Internet has, among other things, provided a ready outlet for cheap public distribution of information.  For the first time, the creative voices of individual students can be published for the world to see, and meaningful interaction with readers from all over the world can potentially take place.

So why does this matter?  The Internet is a great thing, so we all agree, and it has made many aspects of our daily life and work much more efficient (teachers taking student responses electronically in blog format), but its greatest potential to make a substantive difference is not in its ability to sustain old norms but instead to promote new ones.  Instructors and students have interacted for years without blogs, but students have not had the types opportunities to write for a broader audience until very recently.  Whereas the Internet acts as an enhancement in one case, it acts as the crucial ingredient in another.  “Innovating,” be it in a classroom or an office suite, requires participants to blend new solutions to old problems with completely new opportunities.  A true innovator is one who is able to seize these new opportunities while also understanding reality enough to know that the sustaining innovations are immediately helpful.  When given a choice, take both.

Three cheers to internal and external blogging!

(For a quick discussion of sustaining and disruptive innovations in a business setting, read the introduction of Clayton Christensen’s Seeing What’s Next)

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September 7, 2006

Welcome to class…

Filed under: welch — andrewdwelch @ 2:29 pm and

As a Class Acts collaborator, I’ll take a moment to introduce myself.  The name is Andrew Welch, the location is Williamsburg, VA, and the background is all-things Internet.  I’ve pulled cables through walls, sat in class, managed Internet departments, and run an Internet company, but I have a specific interest in how we teach and learn online.

Ted, Julia, and I begin writing at the same time I am reorganizing myself online.  I am the token Internet utopian in the group, so expect me to write often about the Internet as a positive force in society, about how our online identity is becoming an extension of our traditional identity, and about how students and educators will be most successful when they incorporate disruptive technology with their daily lives.

To that end, I am seizing this opportunity to reinvigorate my dormant personal blog.  We’ll reincarnate “the Welch blog” after a 6-month hiatus.  Most of what I post here–as well as on other blogs to which I contribute–will be aggregated to andrewdwelch.blogspot.com.

As for Class Acts… we’ll try to keep you informed and entertained.  Tell your friends, tell the world, and tell us exactly what you think.  The connected world is only as good as we allow it to become.

Track me down: andrewdwelch@gmail.com.  I’ll be there.

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